Hybrid Trust-Driven Recommendation System for E-commerce Networks

Pavan Kumar K. N, Samhita S Balekai, Sanjana P Suryavamshi, Sneha Sriram, R. Bhakthavathsalam

Abstract


In traditional recommendation systems, the challenging issues in adopting similarity-based approaches are sparsity, cold-start users and trustworthiness. We present a new paradigm of recommendation system which can utilize information from social networks including user preferences, item`s general acceptance, and influence from friends. A probabilistic model, particularly for e-commerce networks, is developed in this paper to make personalized recommendations from such information. Our analysis reveals that similar friends have a tendency to select the same items and give similar ratings. We propose a trust-driven recommendation method known as HybridTrustWalker. First, a matrix factorization method is utilized to assess the degree of trust between users. Next, an extended random walk algorithm is proposed to obtain recommendation results. Experimental results show that our proposed system improves the prediction accuracy of recommendation systems, remedying the issues inherent in collaborative filtering to lower the user`s search effort by listing items of highest utility.

Keywords


Recommendations system; Trust-Driven; Social Network; e-commerce; HybridTrustWalker

Full Text:

PDF


Lululemon Black Friday cheap nfl jerseys Lululemon factory Outlet ny Black Friday discount tiffany outlet wholesale soccer jerseys online oakley black friday cheap nhl jerseys china cheap nfl jerseys north face black friday sale cheap nfl jerseys online Jordans Black Friday Sale 2015 Cheap Moncler Cyber Monday moncler outlet cheap soccer jerseys moncler outlet black friday cheap authentic nfl jerseys north face cyber monday Louboutin Black Friday canada wholesale cheap nfl jerseys lululemon cyber monday 2015 cheap nfl jerseys from china 2015 Cheap Moncler Black Friday Sale Moncler Cyber Monday 2015 cheap jerseys Lululemon Cyber Monday Sale jordans cyber monday deals 2015 cheap nike nfl jerseys Black Friday deals Lululemon 2015 jordan black friday 2015 Moncler Jackets Black Friday Sale 2015 Louboutin Pas Cher Black Friday 2015 Canada Lululemon north face black friday cheap wholesale soccer jerseys