Discovering Influential Users in Social Media to Enhance Effective Advertisement

Mohammad J. Tarokh, Hosniyeh S. Arian, Omid R. B. Speily

Abstract


Recently, companies have attempted to take advantage of social advertising to deliver their advertisements to appropriate Customer. Social network advertising, also social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefit of this type of advertising is that advertisers can take advantage of the users` demographic information and target their ads appropriately. In social advertising ,identifying influential users is important issues because companies can reduce cost of advertising by them.in this paper, we try to proposed a method based propagation structure , advertising content and behavioral of users until identifying influential users. Our experimental results showed that the proposed method could be useful for advertising in social media.

Keywords


social network; content; trust; interest; influential users

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